CATEGORY OF PERSONAL INFORMATION | EXAMPLES | PURPOSE(S) FOR COLLECTION |
Identifiers | Name, title, alias, postal address, phone number, email address, online identifier or username and password for our services; IP address, mobile device identifiers, signature, and social media usernames | To allow you to participate in the features we offer To process your orders and any returns/refunds To consider applications for financing with us To maintain your accounts with us To communicate with you, including about our products and services, your orders, updates to our terms and policies, and to obtain your feedback To send you marketing materials and advertisements To allow you to participate in promotions, including sweepstakes, contests, coupons, rebates, and rewards programs Auditing, research and analysis, to maintain and improve our services, and for any other internal business purposes To detect and prevent fraud against you and/or us |
Other Identifiers and Personal Records | Driver‘s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or other financial information Please note that additional or different terms may apply when you finance through other parties for purchases with us. | To allow you to participate in the features we offer To process your orders and any returns/refunds To consider applications for financing with us To maintain your accounts with us To recognize you when you use our Service To show you relevant ads while you browse the internet or use social media To allow you to participate in promotions, including sweepstakes, contests, coupons, rebates, and rewards programs Auditing, research and analysis, to maintain and improve our services, and for any other internal business purposes To detect and prevent fraud against you and/or us |
Commercial Information | Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, communication channel preferences, coupon and loyalty program usage, information from surveys, promotions, and product reviews | To allow you to participate in the features we offer on the Service To process your orders and any returns/refunds To consider applications for financing with us To provide you with appropriate products, services, and recommendations To help you find relevant products more quickly To tailor our communications to you To provide customer service and support To allow you to participate in promotions, including sweepstakes, contests, coupons, rebates, and rewards programs To improve the Service, and our products, services, marketing, and advertising materials for you Auditing, research, and analysis, to maintain and improve the Service, and for any other internal business purposes To detect and prevent fraud against you and/or us |
Demographic Information | Age, birth date, gender, marital status | To allow you to participate in the features we offer on the Service To process your orders and any returns/refunds To send you relevant marketing materials and advertisements To tailor our communications to you To improve the Service, and our products, services, marketing, and advertising Auditing, research, and analysis to maintain and improve the Service — and for any other internal business purposes To detect and prevent fraud against you and/or us |
Internet or Other Electronic Network Activity Information | Browser type and language, operating system, internet or mobile network provider, website access time, duration of visit, referring website address, browsing and search history on our websites, web pages viewed immediately before and after our websites, information related to your interactions with our websites, blogs, social media pages, emails, online chat, text message communications, and advertisements | To allow you to participate in the features we offer on the Service To facilitate, manage, personalize, and improve your website or app experience To provide you with appropriate products, services, and recommendations To show you relevant ads while you browse the internet or use social media To improve the Service, and our products, services, marketing and advertising To allow you to participate in promotions, including sweepstakes, contests, coupons, rebates, and rewards programs Auditing, research, and analysis to maintain and improve the Service — and for any other internal business purposes To detect and prevent fraud against you and/or us |
Geolocation Data | Your physical location based on information you provide directly or information inferred from your IP address | To allow you to participate in the features we offer on the Service To process your orders and any returns/refunds To consider applications for financing with us Auditing, research, and analysis, to maintain and improve the Service — and for any other internal business purposes |
Audio, electronic, visual, olfactory, or similar information | Photos or video you provide, audio data collected when you call our customer service numbers, and closed circuit TV or other video recordings (for example, through video conferencing) | To help you select appropriate products for your home To provide you with customer service To improve our products and services — and the Service |
Professional or Employment Information | Information about your occupation, previous positions, salary, and more | To consider applications for financing with us |
Communications with Us | The contents of your communications with us via phone, email, text message, chat, or other means (such as survey responses, product reviews, and comments on our blogs or social media pages) | To communicate with you, including about our products and services, and your orders, to provide answers to your questions, and to obtain your feedback To provide customer service and support To improve the Service, and our products, services, marketing, and advertising To allow you to participate in promotions, including sweepstakes, contests, coupons, rebates, and rewards programs Auditing, research, and analysis, to maintain and improve the Service — and for any other internal business purposes To detect and prevent fraud against you and/or us |
Inferences About You from Any Other Category of Information We Collect | Information reflecting your preferences, characteristics, trends, or attitudes | To provide you with appropriate products, services, and recommendations To improve the Service, and our products, services, marketing, and advertising To provide you with a better website or app experience Auditing, research, and analysis, to maintain and improve the Service — and for any other internal business purposes To detect and prevent fraud against you and/or us |
Delivering top-quality, long-lasting luxury custom pools to homeowners across Tennessee